Agoda - #MurahnyaAgoda Campaign

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M&C SAATCHI | Agoda - #MurahnyaAgoda Campaign | 2023

The Objective

To improve Agoda's unaided awareness as the go-to for hotel bookings with advantages such as best rates worldwide, downloaded by 160 million users, and properties with more than 3,6 million options that people can choose from (Hotels, Villas, Apartments, Homes, etc).

The Insight

Indonesian people love to travel, but sometimes the expensive price that they will spend during vacation becomes the main problem. Also, in this situation, they love to spend a lot from their savings, such as from their bank account or even their Chicken Bank (Celengan Ayam), or internationally people would be familiar with the term 'Piggy Bank'. They would break their own Chicken Bank to get their dream vacation. Chicken Bank is our way to communicate Saving.

The Idea

Through this interesting and also local insight, we came up with the idea #MurahnyaAgoda (The Affordable Agoda). A campaign that showcases how Agoda can be a saver for all of us who want to book a vacation at a more affordable price. In this campaign, we also use Chicken Bank as our device throughout our story and KV.

Before we launched the TVC, we create a buzz by released the teaser first.

and here's our TVC!

For our audience to get the highest exposure to Agoda, we created 6-second videos where each video communicates the different features and benefits of Agoda. We aim for these 6s digital videos to be displayed in any digital ads (YouTube & IG Ads) across the country.